Commercial Banking
Online Video Case Study
As ACD, I played an integral role in discovery, storytelling, and editing, as well as presenting the work through a rigorous review process.
The Ask
Create a high-end video that demonstrates TD's commercial banking services, driving awareness and consideration among key decisionmakers.
The Approach
Through thoughtful storytelling, showcase the personal relationship that TD has with senior leadership at Wyman's. Demonstrate how our advice, expertise, and commitment has led to a successful partnership and positioned the client as one of the top national brands in its category.
The Team
ACD/Copy: Dave Gladney
Copywriter: Melissa Haddon
ACD/Art: Patrick Skidmore
Director: Nick Choo
ACD/Video: Gene Kang