How to make banking “more human.”
As the only in-house writer whose career at TD spanned the brand’s entire evolution from “Bank Human > Unexpectedly Human > More Human,” I spent a lot of time figuring out to make a bank sound…less like a bank.
As the only in-house writer whose career at TD spanned the brand’s entire evolution from “Bank Human > Unexpectedly Human > More Human,” I spent a lot of time figuring out to make a bank sound…less like a bank.
