Small Business Always-On
Email Series
Role: Lead Writer
Scope: Brand Voice, Email Campaign
Planning & Strategy
The Ask
Position TD's regional small business offerings through authentic community storytelling rather than hard sales.
The Approach
Developed a geo-targeted messaging framework featuring real local entrepreneurs across PA/NJ, New York, New England, and Florida, pairing conversational copy and video thumbnails with clear CTAs.
The Impact
Turned standard promotional emails into engaging brand storytelling that reinforced TD’s convenient banking promise, driving higher video interaction and qualified appointments with regional small business specialists.
